An analysis of present opportunities and future of egg restaurant franchise business model

Egg restaurantfranchise sector is one of the fastest growing segments in India and global market. Diets of people keep changes as per choice and preference; egg consumption is increased by 15% in 2017 compared to 10% in 2015-16. Considerable research has been conducted by several restaurant operators for bring more nutritious foods to modern-day consumers. Over past few years, eggs have become most vital commodity, available easily anywhere around the globe. Indian is second most populous country in world, approx. half of population is below the age of 30. Young generation demands foods whose nutritious value is high. Hence in order to meet consumer needs and wants there has been continuous rise in eggproduction. Dynamic changes occur in today’s competitive environment, several egg restaurants brands like Andeywala primarily focus on recipes which makes customer happy.   

Few reports suggested that egg production was gradually increased during 2010 to 15; approx. 2000 billion eggs were produced. The egg industry is exponentially growing due to rapid demand of original eggs in Indian markets. People in metropolitan, tier 1 and tier 2 cities are majorly consuming egg dishes include: omelette, egg rolls, half fry, etc. The driving factors include:

·        Increased urbanization as well as globalization

·        Population growth

·        Large demand for nutrition foods

·        Eggs are potential source of valuable nutrients

·        Favourable climate

·        Income growth and change lifestyle

Egg restaurant franchise business model is best because there are only few popular operators present in India that offer delicious dishes. Due to low competition potential entrepreneurs can easily penetrate market. However India has favourable factors like good climate, cheap labour, integrated production system and government initiatives that encourage entrepreneurs to establish phenomenal foodservice outlets or restaurants at low investment. Andeywala has also offered franchise business opportunity, you can offer unmatched egg dishes to customers by investing in egg franchise.