Thursday 3 May 2018

Low investment egg franchise opportunities in India


Constantly changing consumption habits and preferences of consumers has opened several profitable business options, moreover foodservice industry is crowded with plenty of small, medium and large scale enterprises. At present, Indian population stands at 1.2 billion which is enough to catch eye of international and national investors. The food franchise industry is comprised of various sub-categories including street foods, fast food, nutritious breakfast and organic foods. A challenge for food brands in India is to prepare cuisines as per consumer taste and major emphasized must be on quality.Some of the country’s famous restaurant joints are offering egg dishes exclusively, with more people demanding nutrient-based recipes; the food operators are experimenting with existing recipes in order to satisfy consumer taste buds.
Factors leading to growth of egg franchises in India
There has been number of factors that can be attributed towards on-going demand of fast food.
1.     Globalization: Global food brands have significantly entered into Indian marketplace to generate more revenues as modern-day customers willing to spend huge amount on eating-out destinations. Increasing awareness about international products among consumers is good for food industry; in fact local consumers want to embrace fast-casual restaurant culture. Egg franchise restaurants are tremendously growing in local market, at present brands like Andeywala, another broken egg and egg stop are offering wide range of egg dishes.
2.     Healthy food options: Due to busy lifestyle, it is quite difficult for people engaged in corporate job to cook food consistently at home. Eggs are best source of vital nutrients such as vitamins, proteins and minerals. A healthy breakfast during morning time would be good for health. Andeywala is leading egg brand that not only serve high quality foods but also create amazing brand value.
3.     Favourable demographics: Indian foodservice industry has shown unprecedented growth over past few years as modern-day consumers are demanding international products. India is young consumer market, once you built strong relationship with customers, it would be easy to establish store for longer time. Several US-based fast food brands have developed profitable franchise network in order to serve delicious ready-to-eat meals. On the other hand, Indian brands have come up with unique concepts to attract customers.
4.     Price sensitive: People in India are price sensitive, if you offer quality foods at affordable rates you can pull more customers in limited time period. Several food brands had to shift revenue model as customers demand for survival. Price matter the most when it comes to eating out in luxurious restaurants.
5.     Cheap manpower: Availability of cheap manpower and other valuable resources makes India an ideal location for food business establishment. As compared to foreign countries, labour laws aren’t strict in India.

If you are interested to open an egg franchise restaurant do proper research because in India some community still not consume egg based dishes. It is your responsibility to suggest ideal location to franchisors during initial stage. Andeywala is always focusing on latest trends and opportunities; it helps franchisees after grand opening. Many times companies make wrong commitments and not provide support to investors; in case of Andeywala everything is transparent. Whole process is standardized i.e. from initial stage to final set up of store operations team will help, provide guidance in branding, location finalization, design and staff recruitment. Egg franchise is profitable business opportunity and in the near future demand of egg dishes will be increased. It is estimated that Indian foodservice industry will definitely outpaced developed economies as consumers are looking for fantastic concepts and such type of attitude encourage national and international entrepreneurs to invest in local market. 

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